One item from PAPER's pop-culture coverage, dated May 26, 2023.
This item rests on one source: a report published by PAPER (papermag.com), headquartered in New York, dated May 26, 2023, and filed under its pop-culture coverage. That is the only confirmed source we hold.
PAPER's headline states that digital creators are driving a new wave of food brand launches. The subhead attaches two names to that framing as examples: Emma Chamberlain and Logan Paul. The material we hold does not go further than that — it asserts a trend and names two individuals, without attaching a specific brand name to either.
| Item | Value | Note |
|---|---|---|
| Trend described | Digital creators launching food brands | Framed against brands launched by traditional celebrities |
| Named individuals | Emma Chamberlain, Logan Paul | Cited as examples in the headline and subhead |
| Specific brand named | Not stated | No brand is attached to either individual in the material we hold |
| Performance claim | "As successful as those launched by traditional celebrities" | No revenue, valuation, or sales figure supplied |
| Reported by | PAPER, May 26, 2023 | Pop-culture coverage, New York |
"As successful as" is a comparison, not a figure. It sets creator-founded brands against celebrity-founded ones without stating what either side actually sold, earned, or was valued at. We carry the comparison as PAPER states it and do not supply the missing numbers ourselves.
The same holds for "the next wave." A wave implies a count and a pace — how many brands, launched over what stretch of time — and neither is in the material we hold. We carry the framing, not the count behind it.
We will add a specification table for either named individual's brand once a company disclosure, funding filing, or retail listing reaches the record. As of May 26, 2023, what stands confirmed is narrow: PAPER named Emma Chamberlain and Logan Paul as examples of creators launching food brands and described the trend as comparable in success to celebrity-founded brands, without attaching a brand name or a figure to either.
Who are the creators named in this report?
PAPER's report names Emma Chamberlain and Logan Paul as examples of digital creators launching food brands.
What specific food brands did they launch?
The report does not name specific brands for either individual — it cites them only as examples of the broader trend.
How does the report measure their success?
It does not supply figures. The report states only that these creator-led brands are "as successful as" ones launched by traditional celebrities, with no revenue or sales data attached.
When was this reported?
PAPER published the item on May 26, 2023, under its pop-culture coverage.
Is this the only source for this item?
Yes. The material we hold rests on this single PAPER report — no second source or brand statement is included.